Configure your SEO Settings
The purpose of Search Engine Optimisation, or SEO, is to make your website easy to find for users and for search engines like Google, Yahoo and Bing. Although search engines are getting more sophiscated, they cannot preceive a website like a human being, and they therefore still require help to figure out what your website is about. This part of the tutorial will help you to setup your website so that it gets indexed by the major search engines such as Google, Yahoo and MSN.
Click on Components > Hikashop
Ideally you should leave the setting 1) Simplified breadcrumbs and Activate smaller url so that it will shorten your link URL. In the 2) Category/Product SEF name field you can specify to display "category/listing" which will display the category name plus the listings within that cateogry in your URL. You can also delete this field so that it removes this part from the URL. However, you can't remove both parts together.