It probably comes as no surprise that the e-commerce marketplace is booming! Consumers expect to pay less when they shop online, and that is what is driving the surge in online sales. According to NAB’s November 2014 report: “we estimate Australians spent $15.9 billion on online retail in the 12 months to September 2014”, this is 12.8% higher compared to online spending in 2013.
"Though Kate's posts here are ending, we've been so bowled over by your interest in her experience that we'd like to continue bringing you that level of behind-the-scenes access to MSI."
- Museum of Science and Industry
If you're trying to get your own business or community group noticed, it pays to get involved in Social Media. Social media marketing may not have been around for as long as other forms of traditional marketing, but it's just as effective.
When I started my business, there were two things that I needed to get done to launch and promote my business. The first thing on my “to-do” list was to get lots of business cards printed, which was easily done. The second thing was to build a new website, but this wasn’t so straight forward – even for someone who builds websites for a living! Here are three important things that I advise my clients to do when building a business website: